Dividend yield tells you what % of a stock’s price is paid out to shareholders each year. But the metric most long-term investors actually care about is Yield on Cost (YoC) — your dividend yield based on the price you paid, not today’s price. Coca-Cola shares bought 30 years ago now yield 50%+ on their original cost.
Dividend Yield Calculator
Compute current yield, total dividend income, and yield-on-cost for any dividend stock.
Dividend Income
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Current Yield vs Yield on Cost
If you bought a stock at $20 paying a $1 annual dividend, your current yield is 5%. Now suppose the stock is at $100 still paying $1 — current yield is 1% (low!) but your YoC is still 5% (great!). Long-term dividend investors care about YoC because it shows what their original investment is doing today.
The Formulas
YoC = (Annual Dividend at year n / Original Buy Price) × 100
Future Dividend = Initial Dividend × (1 + g)n−1
Worked Example
Building a Dividend Snowball
- Reinvest dividends automatically (DRIP) — turns linear income into compound growth.
- Focus on dividend growth, not just current yield — a 6% yielder with 0% growth loses to a 3% yielder with 8% growth in 10 years.
- Watch payout ratio — companies paying out >80% of earnings can’t sustain dividend growth.
- Diversify by sector — utilities, consumer staples, healthcare, and REITs all behave differently in downturns.
Frequently Asked Questions
What’s a ‘good’ dividend yield?▾
Is dividend income taxed?▾
Are buybacks better than dividends?▾
How does this differ from yield on bonds?▾
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