Keep your books accurate every single month
Deliverables
- Monthly close on a published date
- P&L, Balance Sheet, Cash Flow
- Bank, card and merchant reconciliations
- AP / AR ledger management
- Close checklist and workpapers
- Year-end pack for your CPA
Bookkeeping, monthly reporting, KPIs, forecasting and fractional CFO support — one partner
that scales from your first invoice to your Series A board deck. Fixed monthly fee. No lock-in.
No sales pressure.You leave the call with a written diagnosis either way.Plans from $500/mo.
Most startups over-buy finance too early, or under-buy for far too long. This is the ladder we move clients up — you only pay for the rung you’re actually standing on.
“I don’t actually know if we were profitable last month.”
Your books close late, or they close on time but nobody translates them. You need a monthly close plus a report that says what happened and why.
“I check the bank balance to decide if we can hire.”
Bank balance is not runway. You need a 13-week cash forecast that shows the shortfall before it arrives.
“An investor asked for our numbers and I panicked.”
Diligence exposes messy books fast. You need clean historicals, a defensible model, and a metrics pack you didn’t build at 2am.
“My bookkeeper does the work but never tells me anything.”
Data entry is not financial insight. You need someone who reviews the numbers and brings you the three things that matter.
“Revenue is up but there’s no more cash than last year.”
Growth can hide a margin problem. You need unit economics and a margin analysis before you scale the leak.
“I’m the founder and I’m still doing reconciliations.”
That’s the most expensive hour in your company. You need to hand the entire finance function to one accountable partner.
Not a menu of twenty-three disconnected services — three layers that fit together. Most clients start with one and add the next when the business asks for it.
The recurring engine. Books closed on a published date, results explained in writing, KPIs updated, cash monitored. This is what you buy when you want to stop thinking about finance every month.
One-time, fixed-fee engagements that fix something structural or produce a specific artefact. Take them standalone, or alongside a monthly plan when a particular moment demands it.
Senior judgement applied to the decisions that actually move the business — pricing, hiring, spend, runway, the board narrative. This is the layer that stops finance being a record of the past.
A close is a deadline that forces a decision on every ambiguous transaction. Without one, small judgement calls stay open and compound — and twelve months later nobody can reconstruct what happened or why.
Profit is an accounting opinion about timing. Cash is a fact. Profitable companies fail when receivables stretch, inventory ties up capital, or a large payment lands in the wrong week. Cash is what ends businesses.
Revenue tells them where you have been. Retention, payback and burn multiple tell them where you are going. An inconsistent metric definition reads as either carelessness or concealment — and both cost you the round.
A forecast is not a prediction; it is a way of finding out which assumptions actually matter. Most of them barely move the outcome. Two or three decide it. Knowing which is the whole point.
Most finance firms describe their reporting. Here is the format, structure and level of detail you receive. Every figure below is an illustrative placeholder — we don’t publish client data, ever.
| Metric | Current | Prior | Plan | Var |
|---|---|---|---|---|
| MRR | $XX,XXX | $XX,XXX | $XX,XXX | +X.X% |
| Net revenue retention | XXX% | XXX% | XXX% | +Xpp |
| CAC payback | XX mo | XX mo | XX mo | +X mo |
| Gross churn | X.X% | X.X% | X.X% | — |
| Line item | Actual | Budget | Variance | PY |
|---|---|---|---|---|
| Revenue | $XXX,XXX | $XXX,XXX | +$XX,XXX | $XXX,XXX |
| Subscription | $XXX,XXX | $XXX,XXX | +$XX,XXX | $XXX,XXX |
| Services | $XX,XXX | $XX,XXX | −$X,XXX | $XX,XXX |
| Cost of revenue | ($XX,XXX) | ($XX,XXX) | −$X,XXX | ($XX,XXX) |
| Gross profit | $XXX,XXX | $XXX,XXX | +$XX,XXX | $XXX,XXX |
| Sales & marketing | ($XX,XXX) | ($XX,XXX) | +$X,XXX | ($XX,XXX) |
| Research & development | ($XX,XXX) | ($XX,XXX) | — | ($XX,XXX) |
| General & admin | ($XX,XXX) | ($XX,XXX) | −$X,XXX | ($XX,XXX) |
| Operating income | ($XX,XXX) | ($XX,XXX) | +$XX,XXX | ($XX,XXX) |
Revenue favourable to budget. Driven by [volume / price / mix]. Sustainable portion estimated at [X]%; one-off portion [X]%.
G&A unfavourable. Attributable to [driver], of which [X] recurs from next month.
Action: [owner] to review [item] before the next close. Full-year impact if unaddressed: [$X].
| Weekly flow | W1 | W2 | W3 | W4 |
|---|---|---|---|---|
| Customer receipts | $XX,XXX | $XX,XXX | $XX,XXX | $XX,XXX |
| Payroll | ($XX,XXX) | — | ($XX,XXX) | — |
| Vendor payments | ($X,XXX) | ($XX,XXX) | ($X,XXX) | ($XX,XXX) |
| Closing balance | $XXX,XXX | $XXX,XXX | $XX,XXX | $XX,XXX |
| Account | Current | Prior | Change |
|---|---|---|---|
| Cash and equivalents | $XXX,XXX | $XXX,XXX | −$XX,XXX |
| Accounts receivable | $XX,XXX | $XX,XXX | +$X,XXX |
| Prepaid expenses | $X,XXX | $X,XXX | — |
| Total assets | $XXX,XXX | $XXX,XXX | −$XX,XXX |
| Accounts payable | $XX,XXX | $XX,XXX | +$X,XXX |
| Accrued liabilities | $XX,XXX | $XX,XXX | +$X,XXX |
| Deferred revenue | $XX,XXX | $XX,XXX | +$XX,XXX |
| Total liabilities & equity | $XXX,XXX | $XXX,XXX | −$XX,XXX |
| Days sales outstanding (DSO) | XX days | XX days | +X |
| Days payable outstanding (DPO) | XX days | XX days | +X |
| Current ratio | X.Xx | X.Xx | — |
| Deferred revenue coverage | X.Xx | X.Xx | +X.X |
Headline. One paragraph on the period: what moved, what it means, what changes next quarter.
Against plan. Revenue [above / below] plan by [X]%, driven by [driver]. Operating expenses [X]% [under / over]. Net effect on runway: [+/− X months].
Asks. Specific, named requests — intros, hires, decisions — so the meeting produces something.
Risks. The two or three things most likely to break the plan, with the mitigation already underway for each.
| Full financial statements | P&L · Balance Sheet · Cash Flow |
| KPI scorecard | Trailing 12 months, consistent definitions |
| Cash bridge | Opening → closing, by driver |
| Hiring plan | Actual vs plan headcount and cost |
| Anticipated questions | Prepared answers, sent to you before the meeting |
No wondering what you are paying for. This is the recurring deliverable set, and the month it arrives in.
One page. What happened, why, and the three things that need a decision.
Current month and year to date, against budget and against prior period.
Every balance reconciled, with workpapers behind each line.
Where the cash actually went — which is rarely where the P&L suggests.
Every material variance decomposed, explained in plain English, with an owner.
Your metrics, calculated the same way every month so trends are real.
13 weeks forward, with the low point and its trigger date flagged.
What to do before next month, who owns it, and what it is worth.
30 minutes. Pack sent 24 hours ahead so the call is decisions, not reading.
Items 01–04 from Essential · 05–06 and the review call from Growth · 07–08 from Strategic.
Businesses move up this path for predictable reasons. Knowing the trigger in advance means you upgrade because something changed — not because someone sold you.
“Are my numbers even right?”
Clean books, monthly close, core statements. Nothing more expensive than you need.
“Why did that happen?”
Trigger: your first real budget, or someone starts asking why rather than how much.
“Can we afford this hire?”
Accrual accounting, KPIs, variance commentary, forecasting. Finance becomes forward-looking.
“What will the board ask?”
Trigger: a raise, a lender, or crossing roughly $5M revenue.
“Who owns this decision with me?”
Controller review, board packs, rolling forecast, fractional CFO hours.
“This is now a full-time job.”
We write the role spec and hand over cleanly. No exit fee. That is the intended ending.
Your fee is quoted after the assessment call and locked for the engagement. If scope changes, we agree a new number in writing before any work starts. You will never receive an invoice you weren’t expecting.
You stop worrying about the books and get a number you can trust each month.
Scope: up to $50K monthly expenses
You get books, insight and a forward view — and stop being the only one thinking about the numbers.
Scope: up to $200K monthly expenses
You get a finance function that stands up to outside scrutiny, and a partner in the decisions.
Scope: up to $500K monthly expenses
Three realistic ways to run finance at your stage. This is an honest comparison of the trade-offs — including the situations where we are the wrong answer.
| Dimension | DIY / founder-run | Freelance bookkeeper | Business Skill Forge | Traditional accountant | In-house finance hire |
|---|---|---|---|---|---|
| Typical monthly cost | Your time — the most expensive hour you have | $300–$800 | $500–$2,000+, fixed | Fixed annual fee, billed in arrears | $6,000–$15,000+ loaded |
| Scope | Whatever you can fit around running the company | Data entry and reconciliation | Books through to strategic finance | Compliance and year-end filing | Whatever one person can cover |
| Seniority applied | Yours, unspecialised | Varies, often junior | Senior review on every close | Qualified, but rarely on your month | Whatever the budget bought |
| Interpretation of results | You are marking your own homework | Rarely included | Written commentary every month | Retrospective, once a year | Yes, if the hire is senior |
| Forecasting and modelling | Spreadsheet that breaks quietly | Usually not offered | Included from Growth upward | Not usually offered | Depends entirely on the person |
| Cost predictability | Hidden — paid in opportunity cost | Hourly, variable | Fixed, agreed in writing | Predictable, plus ad-hoc charges | Fixed salary plus benefits |
| Continuity risk | Total — it stops when you are busy | High — one person, no cover | Documented process and workpapers | Low, but slow to respond | High — resignation stops everything |
| Time to productive | Immediate, then degrades | 1–2 weeks | 2–6 weeks | Weeks per request | 2–4 months including hiring |
| Scales down cleanly | Yes | Yes | Yes — 30 days’ notice | Yes | No — redundancy cost and disruption |
| Better than us when… | Volume is tiny and you only need categorising | You need finance to grow with you without a hire | Finance is a daily, in-person, full-time job |
Cost ranges above are general market context for planning purposes, not quotes. Your actual figures will depend on your market, volume and scope.
We could fill this page with stock photos and invented quotes. Instead, here are eleven commitments that go into every engagement letter — enforceable, specific, and things a freelancer generally won’t put in writing.
Your monthly number is set in the proposal and doesn’t move. If scope genuinely changes, we agree a new figure in writing first. No hourly billing, no surprise invoices.
You know the exact business day your books close and your reports land. If we’re going to miss it, you hear from us before the deadline — not after.
The same senior person every month. You never re-explain your business, and you never get handed to a rotating pool of juniors.
Every email or message gets a substantive reply within one business day. If the full answer takes longer, you get an acknowledgement and a date.
Cancel with 30 days’ notice. No annual contract, no auto-renewal trap, no exit fee. We re-earn the engagement every month.
Your ledger sits in your subscription under your login. Workpapers, models and schedules are yours. If you leave, you get a complete handover pack — nothing withheld.
An NDA is signed before we see a single number, whether or not you ask. We do not publish client names, logos, figures or screenshots — including on this page.
Numbers without explanation are just data. Every material variance gets a plain-English cause, an owner and a recommended action.
Metric definitions, accounting policies and close procedures are written down and shared with you. Your finance function doesn’t live in one person’s head.
If a plan is more than you need, or an in-house hire is genuinely cheaper for your situation, we say so. Recommending the wrong thing costs more than the fee is worth.
The assessment call ends with a written summary of what we found and what we’d do — whether or not you hire us. If we’re not the right fit, we’ll point you somewhere better.
Bring this list to the assessment call. Every commitment on it appears in the engagement letter, and you’ll see the letter before you commit to anything.
A decade of hands-on accounting, financial reconciliation and data analytics work — month-end close, multi-account reconciliation, financial reporting and analysis. The same rigour is applied directly to your books.
Remote and async-first, working inside the tools your team already uses. Reporting designed around the questions founders and boards actually ask, rather than a template inherited from a traditional practice.
We’re deliberately taking on a small number of clients right now. That means founder-level attention, priority onboarding and direct access to the person doing the work — an advantage that disappears as we grow.
No black box. You know what happens at every stage, what you need to provide, and what you get back.
You tell us what’s not working. We ask the questions that surface the real problem — which is often not the one you called about. No deck, no pitch.
You leave knowing whether we can help, and roughly what it would cost.
With read-only access, we review your ledger, reconciliations, reporting and controls, and produce a short written diagnosis of what’s solid and what’s at risk.
You get the written assessment whether or not you hire us.
A written scope: exactly what’s included, what isn’t, the deliverable calendar, the fixed fee and the engagement letter with all eleven commitments in it.
What you see is what you pay. No hourly tracking, no scope-creep invoices.
Access, system connections, chart of accounts review, accounting policies agreed in writing, reporting format approved by you, and a close calendar published.
Your finance function is documented before it’s operated.
If historicals are behind or unreliable, we reconstruct and reconcile every open period, then give you a clean, defensible cut-off date to run forward from.
Scoped and quoted separately, so you’re never surprised by it.
Close, reconcile, review, report. Statements plus written commentary, variances explained, KPIs updated, and a short call to walk you through what changed.
The rhythm your business plans around.
Step back from the month. Reforecast, pressure-test the plan, review pricing and unit economics, prepare the board narrative, and decide what changes next quarter.
Finance stops being a record of the past and starts shaping the next quarter.
We’d rather you self-select out now than three months into an engagement neither of us enjoys.
Below roughly $10M in revenue, the work is rarely a full-time job for one person — but it does need several different skill levels. A bookkeeper can’t build your forecast; a controller is overqualified for reconciliations; a CFO won’t do either.
Outsourcing gets you the right seniority applied to each task at a fraction of a loaded salary, with no hiring risk and no single point of failure. When finance genuinely becomes a full-time job, we’ll tell you — and help write the role spec.
Essential typically goes live in about two weeks from a signed proposal. Growth takes three to four weeks, and Strategic four to six, because more has to be agreed upfront — accrual policies, KPI definitions, board pack format.
If your books are significantly behind, cleanup is scoped as a separate project and adds two to six weeks depending on how many periods are open.
Yes, and it’s one of the most common ways engagements start. We reconstruct and reconcile each open period, document every adjusting entry with its rationale, and hand you a restated set of historicals plus a clean cut-off date.
Cleanup is always scoped and priced separately from the monthly fee, after we’ve seen the actual state of the ledger. You’ll never get a surprise cleanup invoice buried in a monthly bill.
Yes. We handle the transition: access transfer, review of the prior period’s work, reconciliation of opening balances, and identification of anything that needs correcting before we take over. You get a written summary of what we found.
We don’t need your existing accountant’s cooperation to do this, though it’s smoother when we have it. We’ll never ask you to burn a relationship on our behalf.
Access to your accounting file and bank feeds, a short kickoff questionnaire about how the business runs, and roughly two hours of a founder’s or operator’s time in the first fortnight.
After onboarding, the ongoing ask is small — a monthly review call and quick answers when we query a transaction we can’t classify from the record alone.
QuickBooks Online and Xero. Both are cloud-native, have solid integration ecosystems, and let you retain full ownership and access to your own file.
If you’re on desktop-only software with no cloud path, we’re likely not the right fit — and we’ll tell you that on the first call rather than three weeks in.
Async-first. Email on every plan, plus a shared Slack or messaging channel on Growth and Strategic. Every message gets a substantive reply within one business day; if the full answer needs longer, you get an acknowledgement and a committed date.
Scheduled video calls are monthly on Growth and Strategic, with a quarterly strategic session on top. We don’t hold meetings that could have been a written update.
Yes — we’re remote and async-first by design, so time zones aren’t a constraint. Calls are scheduled to overlap with your working day rather than ours.
What does matter is jurisdiction: we work to GAAP-aligned management reporting standards and coordinate with your local tax advisor for statutory and tax filings, which vary by country. Bring your specific jurisdiction to the assessment call and we’ll be direct about what we can and can’t cover.
Yes. You get one named contact who owns your account. That’s a written commitment, not a nice intention.
Because methodology, policies and close procedures are documented rather than held in one head, continuity doesn’t depend on any individual being available on a given day — but you’re not being passed around.
That’s the standard arrangement, and it’s how it’s designed to work. We maintain the books and management reporting; your CPA handles tax strategy and filings. We prepare the year-end package so their work is faster and cheaper.
Many CPAs prefer it — clean books mean less time spent reconstructing your year in March.
You get the report pack at least 24 hours before the call, so the meeting isn’t spent reading. The call itself is 30 minutes: what changed, why, what it means for the next quarter, and what decisions are in front of you.
Every call ends with written follow-ups and owners. Nothing important lives only in a conversation.
Yes — month to month with 30 days’ written notice. No annual contract, no auto-renewal trap, no cancellation fee, no penalty clause.
The 30 days exists so we can complete the current close and hand over cleanly, not to keep you paying while you disengage.
Hourly billing puts our incentives against yours. It rewards slow work, makes you hesitate before asking a question, and makes your finance cost unbudgetable.
A fixed fee means you can ask anything without watching a meter, we’re rewarded for working efficiently, and you can put a real number in your own forecast.
Normal growth within your scope band changes nothing — your fee stays fixed. If you cross a band (transaction volume, entity count, monthly spend), we flag it, explain what changed, and agree a new fee in writing before doing any additional work.
You will never receive an invoice for work you didn’t approve.
No. Not on any plan, and we say so upfront rather than letting you find out later. We maintain clean, GAAP-aligned books and prepare a complete year-end package for your CPA or tax advisor.
If you don’t have one, we’ll help you scope what you need — but we won’t pretend to be it.
Yes. Financial modelling, KPI dashboards, cleanup projects, health assessments, unit economics work, system setup and fundraising packages are all available as standalone flat-fee projects.
Plenty of clients start with one project and move to a monthly plan afterwards. There’s no obligation in either direction.
We tell you. If your current setup is working, or a cheaper option genuinely fits your stage better, that’s what the written assessment will say.
You keep the assessment either way. Recommending an engagement that doesn’t fit costs us far more in the long run than the fee is worth.
You do, without qualification. Your accounting file sits in your own subscription under your own login — we work inside it as a user, we don’t hold it. Workpapers, schedules, models and dashboards are your property.
If you leave, you get a complete handover pack: file access, reconciliations, workpapers, models and process documentation. Nothing is held back as leverage.
A mutual NDA is signed before we see any of your numbers, whether or not you ask for one. Access is granted at the minimum level needed and revoked on the day an engagement ends.
We do not publish client names, logos, figures, screenshots or case studies — which is exactly why every figure in the deliverable previews on this page is a placeholder.
One business day for a substantive reply to any message, on every plan. If the answer requires real analysis, you get an acknowledgement within that day plus a committed delivery date.
For anything genuinely urgent — a cash crunch, a diligence deadline — say so and it jumps the queue.
We tell you, before you find it. Errors get corrected, the adjusting entry is documented with its rationale, and we explain what changed in the process so it doesn’t recur.
Reconciliations and a senior review exist precisely to catch errors before they reach your reporting. When one gets through anyway, hiding it would be far more damaging than the error itself.
Yes. The fundraising package covers cleaned historicals, a defensible three-to-five year projection model, a use-of-funds breakdown, a metrics summary and the financial narrative for your deck — plus a data-room checklist and structure.
To be clear about the boundary: we prepare the financial materials and support diligence. We are not brokers, we don’t make investor introductions, and we don’t advise on terms or valuation.
Yes — included from the Strategic plan, and available as an add-on to Growth. You get a board-ready pack in a consistent format every period: KPI scorecard, financials with commentary, cash and runway, hiring plan against target.
We also draft the investor update narrative and a list of the questions your board is most likely to ask, with prepared answers, sent to you before the meeting.
We prepare you for one — reconciliations tied out, schedules built, policies documented, workpapers organised, and liaison with the audit team during fieldwork. That’s an add-on to the Strategic plan.
We do not perform audits or issue opinions. That requires an independent audit firm, and independence is the entire point of the exercise.
Then the engagement worked. We help write the role spec for your first in-house finance hire, hand over documented processes and workpapers, and stay on during the transition if that’s useful.
No exit fee, no penalty, no attempt to talk you out of it. A clean exit is a better outcome for us than a client who resents staying.
Bring your messiest question. We’ll tell you what we’d fix first, in what order, and what it would cost — in writing, whether or not you hire us.
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