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Startup finance partner · Not just bookkeepers

We build the finance function your startup needs — before you need to hire one.

Bookkeeping, monthly reporting, KPIs, forecasting and fractional CFO support — one partner
that scales from your first invoice to your Series A board deck. Fixed monthly fee. No lock-in.

No sales pressure.You leave the call with a written diagnosis either way.Plans from $500/mo.

Fixed fee
Quoted upfront and locked. No hourly billing, no scope-creep invoices.
Month to month
Cancel with 30 days’ notice. No annual contract, no exit fee.
One named contact
The same senior person every month. You never re-explain your business.
Your data, yours
Ledger, workpapers and models stay in your accounts. Clean handover if you leave.
The growth path

You don’t need a CFO on day one.
You need the right layer, at the right stage.

Most startups over-buy finance too early, or under-buy for far too long. This is the ladder we move clients up — you only pay for the rung you’re actually standing on.

Typical stage
The question it answers
Included from
Start here

If any of these sound like your last month,
you’re in the right place.

“I don’t actually know if we were profitable last month.”

Your books close late, or they close on time but nobody translates them. You need a monthly close plus a report that says what happened and why.

“I check the bank balance to decide if we can hire.”

Bank balance is not runway. You need a 13-week cash forecast that shows the shortfall before it arrives.

“An investor asked for our numbers and I panicked.”

Diligence exposes messy books fast. You need clean historicals, a defensible model, and a metrics pack you didn’t build at 2am.

“My bookkeeper does the work but never tells me anything.”

Data entry is not financial insight. You need someone who reviews the numbers and brings you the three things that matter.

“Revenue is up but there’s no more cash than last year.”

Growth can hide a margin problem. You need unit economics and a margin analysis before you scale the leak.

“I’m the founder and I’m still doing reconciliations.”

That’s the most expensive hour in your company. You need to hand the entire finance function to one accountable partner.

What we do

Three ways to work with us.
One finance function.

Not a menu of twenty-three disconnected services — three layers that fit together. Most clients start with one and add the next when the business asks for it.

01Monthly Finance Operations

Your complete monthly finance function

The recurring engine. Books closed on a published date, results explained in writing, KPIs updated, cash monitored. This is what you buy when you want to stop thinking about finance every month.

Monthly Ops

Keep your books accurate every single month

ProblemMessy or late books make every decision a guess — and make diligence painful later.
SolutionWe run your bookkeeping, reconciliations, AP/AR and a disciplined monthly close on a fixed calendar.
OutcomeYou know exactly where the business stands, by a date you can plan around.
Deliverables
  • Monthly close on a published date
  • P&L, Balance Sheet, Cash Flow
  • Bank, card and merchant reconciliations
  • AP / AR ledger management
  • Close checklist and workpapers
  • Year-end pack for your CPA
Monthly Ops

Get a monthly report you can actually act on

ProblemYou receive statements, not answers. Nobody tells you what changed or what to do about it.
SolutionA written management report each month: performance against plan, cash position, variances explained in plain English, and a forward view.
OutcomeYou walk into every leadership meeting already knowing the story.
Deliverables
  • 5–8 page management report pack
  • P&L vs budget and vs prior period
  • Cash position and runway view
  • Variance commentary in plain English
  • KPI summary page
  • Three recommended actions
Monthly Ops

See your whole business on one screen

ProblemThe numbers live in four tools, so nobody looks at them between board meetings.
SolutionWe build an executive dashboard that pulls from your existing systems and refreshes on a schedule, with a maintenance guide.
OutcomeOne link your leadership team checks weekly instead of monthly.
Deliverables
  • Metric definitions agreed and documented
  • Data connections from ledger and source systems
  • Executive summary view
  • Drill-down views by function
  • Refresh schedule and owner
  • Handover guide so your team can maintain it
Monthly Ops

Track the metrics investors will ask about

ProblemMRR, churn, CAC and burn get calculated differently every time someone asks.
SolutionWe define each metric to a written standard, wire it to your data, and lock the methodology so the number never moves for the wrong reason.
OutcomeOne set of numbers your team, your board and your investors all trust.
Deliverables
  • Written metric definitions dictionary
  • MRR / ARR build with movement analysis
  • Gross and net revenue retention
  • CAC, payback period and LTV
  • Burn rate and runway
  • Cohort view by signup month
Monthly Ops

Never be surprised by a cash shortfall again

ProblemProfit and cash are not the same thing, and the bank balance tells you nothing about next quarter.
SolutionA 13-week direct cash forecast plus a longer-range view, updated on a fixed cycle and reconciled to actuals.
OutcomeYou see the tight week months ahead, while you still have options.
Deliverables
  • 13-week rolling cash forecast
  • Receipts and payments detail by week
  • Runway calculation with trigger dates
  • Forecast vs actual accuracy tracking
  • Collections and payment-timing levers
  • Downside case with mitigation options
Monthly Ops

Know exactly why you missed the plan

ProblemThe budget gets set in January and quietly ignored by March.
SolutionMonthly budget-vs-actual analysis with every material variance decomposed, explained and assigned to an owner.
OutcomePlan discipline, and a budget the team actually manages against.
Deliverables
  • Budget vs actual by line and department
  • Materiality threshold agreed upfront
  • Variance waterfall by driver
  • Written commentary per material variance
  • Owner and corrective action per item
  • Full-year reforecast impact
02Strategic Finance Projects

Projects that prepare you for your next stage

One-time, fixed-fee engagements that fix something structural or produce a specific artefact. Take them standalone, or alongside a monthly plan when a particular moment demands it.

Project

Set up accounting that won’t break at scale

ProblemA chart of accounts built in week one can’t answer the questions you’ll have in year two.
SolutionWe design your chart of accounts around how you’ll want to read the business, then configure and connect the ledger.
OutcomeReporting that segments cleanly the day you need it — not a rebuild.
Deliverables
  • Chart of accounts designed for your model
  • Ledger configured (QuickBooks or Xero)
  • Class / department / location tracking
  • Integrations to billing, payroll and payments
  • Opening balances migrated and tied out
  • Month-end close checklist handed over
Project

Fix books that are months behind

ProblemNothing else in finance works until the historicals are trustworthy — and the backlog only gets worse.
SolutionA scoped catch-up project: reconstruct, reconcile and re-close every open period, then hand you a clean baseline.
OutcomeA defensible set of historicals you can put in front of a lender, buyer or investor.
Deliverables
  • Period-by-period cleanup log
  • Restated P&L and Balance Sheet
  • Full reconciliation of every bank and card account
  • Adjusting journal entries with rationale
  • List of unresolved items and decisions needed
  • Clean cut-off date to start monthly service
Project

Cut the manual work out of your finance month

ProblemClose takes three weeks because it runs on copy-paste, memory and one person’s spreadsheet.
SolutionWe map your finance workflow end to end, remove the manual steps, and document what’s left as a repeatable process.
OutcomeA faster close that doesn’t depend on any single person staying.
Deliverables
  • Current-state process map
  • Bottleneck and control-gap analysis
  • Automation and integration recommendations
  • Redesigned close calendar with owners
  • Written SOPs for each recurring task
  • Approval and authority matrix
Project

Choose a finance stack you won’t regret

ProblemTool decisions made under pressure become migrations you pay for twice.
SolutionWe assess your current stack against where the business is going and recommend a system architecture — vendor-neutral.
OutcomeOne connected stack, chosen on requirements rather than on a demo.
Deliverables
  • Current stack audit and data-flow diagram
  • Requirements matrix by function
  • Shortlist with trade-offs and indicative cost
  • Target-state architecture
  • Migration sequence and risk notes
  • Implementation checklist
Project

Know exactly how healthy your business is

ProblemYou suspect something is off but can’t name it, and there’s no baseline to measure against.
SolutionA one-time diagnostic across liquidity, profitability, efficiency, leverage and reporting quality — scored and ranked by urgency.
OutcomeA ranked list of what to fix first, with the reasoning shown.
Deliverables
  • Financial health scorecard across five dimensions
  • Liquidity and runway assessment
  • Margin and cost-structure review
  • Books and controls quality check
  • Risk register with severity ratings
  • Prioritised 90-day remediation plan
Project

Understand what your financials are telling you

ProblemThree statements, dozens of lines, and no clear read on what’s working or at risk.
SolutionRatio, trend and common-size analysis across your P&L, balance sheet and cash flow, written up in plain language.
OutcomeYou can explain your own numbers to anyone who asks.
Deliverables
  • Liquidity, profitability, leverage and efficiency ratios
  • Multi-period trend analysis
  • Common-size statements
  • Working-capital cycle review
  • Plain-English findings memo
  • Watchlist of metrics to monitor monthly
Project

Stress-test decisions before you make them

ProblemBig calls — hiring, pricing, raising — get made on instinct because modelling them takes too long.
SolutionBase, upside and downside scenarios built on switchable assumptions, with the cash and runway impact of each.
OutcomeYou can see the consequence of a decision before you commit to it.
Deliverables
  • Base, upside and downside cases
  • Toggle-driven assumption panel
  • Sensitivity tables on key variables
  • Cash and runway impact per scenario
  • Break-even and trigger-point analysis
  • Decision summary with recommendation
Project

Build a model that holds up under scrutiny

ProblemInvestor-facing models with hardcoded numbers and hidden assumptions get taken apart in diligence.
SolutionA clean, auditable three-statement model with documented assumptions and a full walkthrough of every output.
OutcomeA model you can defend line by line, and update yourself.
Deliverables
  • Integrated P&L, balance sheet and cash flow
  • Separated inputs, calculations and outputs
  • Documented assumption register with sources
  • Scenario and sensitivity layer
  • Error checks and balance-sheet ties
  • Recorded walkthrough of the model logic
Project

Price for margin, not just for growth

ProblemPricing was set early, discounting crept in, and nobody has measured what it costs.
SolutionMargin analysis by product, plan, channel and customer, plus modelling of the pricing changes worth making.
OutcomeA defensible pricing decision with the margin impact quantified.
Deliverables
  • Gross margin by product, plan and channel
  • Discount leakage and realised-price analysis
  • Cost-to-serve by customer type
  • Price-change scenarios with volume sensitivity
  • Packaging and tiering options
  • Recommended pricing action with expected impact
Project

Send board updates that build confidence

ProblemBoard packs get built the night before, and inconsistency between them erodes trust.
SolutionA standing board and investor reporting pack, prepared to the same format every period, with the narrative written for you.
OutcomeBoard meetings spent on decisions instead of explaining the numbers.
Deliverables
  • Board-ready reporting pack in a fixed format
  • KPI scorecard with period-over-period trend
  • Financials with variance commentary
  • Cash and runway update
  • Investor update draft written for you
  • Anticipated questions with prepared answers
Project

Walk into diligence already prepared

ProblemInvestors examine your numbers before your narrative — and messy financials slow or kill rounds.
SolutionA complete fundraising finance package: clean historicals, a defensible projection model, metrics and the financial story.
OutcomeYou answer diligence questions in hours, not weeks.
Deliverables
  • Cleaned and tied-out historical financials
  • 3–5 year projection model
  • Use-of-funds breakdown
  • Key metrics summary pack
  • Financial narrative for the deck
  • Data-room checklist and file structure
03CFO & Growth Advisory

Ongoing strategic finance leadership

Senior judgement applied to the decisions that actually move the business — pricing, hiring, spend, runway, the board narrative. This is the layer that stops finance being a record of the past.

Advisory

Find out what’s really driving the numbers

ProblemThe quarter was good or bad and the honest answer is nobody knows precisely why.
SolutionA structured performance review that decomposes the result into volume, price, mix and cost drivers.
OutcomeYou stop guessing at causes and start managing the actual levers.
Deliverables
  • Revenue bridge by driver
  • Margin walk period over period
  • Cost-base decomposition (fixed vs variable)
  • Segment and channel contribution
  • Driver ranking by impact
  • Review deck for your leadership meeting
Advisory

Connect what operations does to what the P&L shows

ProblemTeams track their own metrics; none of them reconcile to the financials.
SolutionWe audit your operational KPIs, cut the ones that don’t drive value, and map the survivors to the financial line they move.
OutcomeEvery team can see how their work shows up in the numbers.
Deliverables
  • KPI inventory and relevance audit
  • Driver tree linking operations to the P&L
  • Target and threshold setting
  • Owner assigned per metric
  • Reporting cadence recommendation
  • Retired-metrics list with rationale
Advisory

Replace the stale annual budget

ProblemA fixed annual plan is wrong by month three, and everyone knows it.
SolutionA rolling forecast that always looks 12 months forward and is refreshed with actuals every month.
OutcomeA forward view that stays current, so decisions use today’s reality.
Deliverables
  • Driver-based rolling 12-month forecast
  • Monthly actualisation and re-forecast
  • Headcount and hiring plan linked to cost
  • Revenue build by driver, not by growth rate
  • Forecast accuracy tracked over time
  • Change log explaining each revision
Advisory

Prove each customer actually makes you money

ProblemGrowth hides bad economics. Scaling a negative-margin customer scales the loss.
SolutionWe build unit economics from your real cost data — fully loaded CAC, contribution margin, payback and LTV by segment.
OutcomeYou know which customers to chase and which to stop subsidising.
Deliverables
  • Fully loaded CAC by channel
  • Contribution margin per customer and per order
  • Payback period and LTV:CAC ratio
  • Cohort profitability over time
  • Segment-level economics comparison
  • Break-even volume by segment
Advisory

Find the profit already hiding in your P&L

ProblemCost creep is invisible month to month and obvious only over a year.
SolutionA line-by-line profitability review across cost base, vendors, pricing and product mix, sized and ranked by effort.
OutcomeA prioritised list of margin improvements with the value of each estimated.
Deliverables
  • Cost-base review with 12-month trend
  • Vendor and subscription spend audit
  • Product and customer profitability ranking
  • Margin improvement opportunities, sized
  • Effort vs impact prioritisation
  • Implementation roadmap with owners
Advisory

Get CFO-level thinking without the CFO salary

ProblemThe decisions have outgrown the founder’s spreadsheet, but a full-time CFO is years away.
SolutionA senior finance partner on a monthly retainer — in your leadership meetings, owning the model, pressure-testing the big calls.
OutcomeSomeone accountable for the financial consequence of every major decision.
Deliverables
  • Standing monthly leadership review
  • Ownership of the financial model and forecast
  • Board and investor reporting
  • Hiring, pricing and spend decision support
  • Cash and runway management
  • Direct access between sessions
Worth knowing

Four things most founders learn late.

Why the monthly close matters more than the software

A close is a deadline that forces a decision on every ambiguous transaction. Without one, small judgement calls stay open and compound — and twelve months later nobody can reconstruct what happened or why.

Why cash matters more than profit

Profit is an accounting opinion about timing. Cash is a fact. Profitable companies fail when receivables stretch, inventory ties up capital, or a large payment lands in the wrong week. Cash is what ends businesses.

Why investors ask about KPIs first

Revenue tells them where you have been. Retention, payback and burn multiple tell them where you are going. An inconsistent metric definition reads as either carelessness or concealment — and both cost you the round.

Why forecasting reduces risk

A forecast is not a prediction; it is a way of finding out which assumptions actually matter. Most of them barely move the outcome. Two or three decide it. Knowing which is the whole point.

What lands in your inbox

See the actual deliverables
before you ever sign anything.

Most finance firms describe their reporting. Here is the format, structure and level of detail you receive. Every figure below is an illustrative placeholder — we don’t publish client data, ever.

monthly-pack.pdf — illustrative sample
Revenue (MTD)
$XXX,XXX
▲ vs prior month
Gross margin
XX.X%
— vs plan
Net burn
$XX,XXX
▼ vs prior month
Runway
XX mo
▲ vs prior month
Revenue vs plan — trailing 6 months

M-5M-4M-3M-2M-1Current

Actual Plan
Metric summary
MetricCurrentPriorPlanVar
MRR$XX,XXX$XX,XXX$XX,XXX+X.X%
Net revenue retentionXXX%XXX%XXX%+Xpp
CAC paybackXX moXX moXX mo+X mo
Gross churnX.X%X.X%X.X%
Income statement — current month vs budget vs prior year
Line itemActualBudgetVariancePY
Revenue$XXX,XXX$XXX,XXX+$XX,XXX$XXX,XXX
Subscription$XXX,XXX$XXX,XXX+$XX,XXX$XXX,XXX
Services$XX,XXX$XX,XXX−$X,XXX$XX,XXX
Cost of revenue($XX,XXX)($XX,XXX)−$X,XXX($XX,XXX)
Gross profit$XXX,XXX$XXX,XXX+$XX,XXX$XXX,XXX
Sales & marketing($XX,XXX)($XX,XXX)+$X,XXX($XX,XXX)
Research & development($XX,XXX)($XX,XXX)($XX,XXX)
General & admin($XX,XXX)($XX,XXX)−$X,XXX($XX,XXX)
Operating income($XX,XXX)($XX,XXX)+$XX,XXX($XX,XXX)
Variance commentary — written every month

Revenue favourable to budget. Driven by [volume / price / mix]. Sustainable portion estimated at [X]%; one-off portion [X]%.
G&A unfavourable. Attributable to [driver], of which [X] recurs from next month.
Action: [owner] to review [item] before the next close. Full-year impact if unaddressed: [$X].

Every material variance gets a written explanation. The threshold is agreed with you upfront, so nothing meaningful passes without comment — and nothing trivial wastes your time.
Opening cash
$XXX,XXX
Week 1
Forecast low point
$XX,XXX
Week X
Net 13-wk movement
−$XX,XXX
Outflow
Runway
XX mo
At current burn
Projected cash balance — 13 weeks

Minimum cash policyW1W4W7W10W13

Weekly flowW1W2W3W4
Customer receipts$XX,XXX$XX,XXX$XX,XXX$XX,XXX
Payroll($XX,XXX)($XX,XXX)
Vendor payments($X,XXX)($XX,XXX)($X,XXX)($XX,XXX)
Closing balance$XXX,XXX$XXX,XXX$XX,XXX$XX,XXX

The point of this report is the red dot. A projected breach of your minimum cash policy, flagged nine weeks early — while collections, payment timing and spend are all still levers you can pull.
Balance sheet summary — current vs prior period
AccountCurrentPriorChange
Cash and equivalents$XXX,XXX$XXX,XXX−$XX,XXX
Accounts receivable$XX,XXX$XX,XXX+$X,XXX
Prepaid expenses$X,XXX$X,XXX
Total assets$XXX,XXX$XXX,XXX−$XX,XXX
Accounts payable$XX,XXX$XX,XXX+$X,XXX
Accrued liabilities$XX,XXX$XX,XXX+$X,XXX
Deferred revenue$XX,XXX$XX,XXX+$XX,XXX
Total liabilities & equity$XXX,XXX$XXX,XXX−$XX,XXX
Working capital indicators
Days sales outstanding (DSO)XX daysXX days+X
Days payable outstanding (DPO)XX daysXX days+X
Current ratioX.XxX.Xx
Deferred revenue coverageX.XxX.Xx+X.X

Every balance is reconciled before it reaches you. Supporting workpapers sit behind each line and are available on request — or handed over in full if you ever leave.
Board & investor summary — structure
ARR
$X.XM
▲ QoQ
Net burn / mo
$XX,XXX
▼ QoQ
Runway
XX mo
To [month, year]

Headline. One paragraph on the period: what moved, what it means, what changes next quarter.

Against plan. Revenue [above / below] plan by [X]%, driven by [driver]. Operating expenses [X]% [under / over]. Net effect on runway: [+/− X months].

Asks. Specific, named requests — intros, hires, decisions — so the meeting produces something.

Risks. The two or three things most likely to break the plan, with the mitigation already underway for each.

Appendix included every period
Full financial statementsP&L · Balance Sheet · Cash Flow
KPI scorecardTrailing 12 months, consistent definitions
Cash bridgeOpening → closing, by driver
Hiring planActual vs plan headcount and cost
Anticipated questionsPrepared answers, sent to you before the meeting

Why placeholders instead of screenshots? Because a real screenshot would mean publishing a client’s financial position, and a fake one would mean inventing a client. Neither is acceptable. What you’re seeing is the genuine structure and standard of the deliverable — the format is real even though the figures are not. On your assessment call we’ll walk through the live template line by line.
Every single month

What actually lands in your inbox,
on a date you can plan around.

No wondering what you are paying for. This is the recurring deliverable set, and the month it arrives in.

01

Executive summary

One page. What happened, why, and the three things that need a decision.

02

Profit & loss

Current month and year to date, against budget and against prior period.

03

Balance sheet

Every balance reconciled, with workpapers behind each line.

04

Cash flow statement

Where the cash actually went — which is rarely where the P&L suggests.

05

Budget vs actual

Every material variance decomposed, explained in plain English, with an owner.

06

KPI dashboard

Your metrics, calculated the same way every month so trends are real.

07

Cash flow forecast

13 weeks forward, with the low point and its trigger date flagged.

08

Action items

What to do before next month, who owns it, and what it is worth.

09

Monthly review call

30 minutes. Pack sent 24 hours ahead so the call is decisions, not reading.

Items 01–04 from Essential · 05–06 and the review call from Growth · 07–08 from Strategic.

The upgrade path

You are not buying a plan.
You are buying the next 18 months.

Businesses move up this path for predictable reasons. Knowing the trigger in advance means you upgrade because something changed — not because someone sold you.

Pre-revenue

Essential

“Are my numbers even right?”

Clean books, monthly close, core statements. Nothing more expensive than you need.

Growing team

Essential → Growth

“Why did that happen?”

Trigger: your first real budget, or someone starts asking why rather than how much.

Scaling operations

Growth

“Can we afford this hire?”

Accrual accounting, KPIs, variance commentary, forecasting. Finance becomes forward-looking.

Investor reporting

Growth → Strategic

“What will the board ask?”

Trigger: a raise, a lender, or crossing roughly $5M revenue.

Finance leadership

Strategic

“Who owns this decision with me?”

Controller review, board packs, rolling forecast, fractional CFO hours.

Beyond us

Your own CFO

“This is now a full-time job.”

We write the role spec and hand over cleanly. No exit fee. That is the intended ending.

Transparent pricing

Three plans. One fixed fee.
No hourly billing, ever.

Your fee is quoted after the assessment call and locked for the engagement. If scope changes, we agree a new number in writing before any work starts. You will never receive an invoice you weren’t expecting.

Essential

from$500/month
Best for
Founders who need clean, reliable books and nothing more expensive than that.
Stage
Pre-revenue to roughly $500K ARR · under $50K monthly spend

You stop worrying about the books and get a number you can trust each month.

  • Cash-basis bookkeeping and categorisation
  • Monthly close within 10 business days
  • P&L, Balance Sheet and Cash Flow
  • Bank and credit card reconciliation
  • QuickBooks Online or Xero management
  • One named contact, same person monthly
  • Year-end package for your CPA
  • Email support, 24-hour response
  • Accrual accounting and revenue recognition
  • Written management report or commentary
  • Forecasting, budgeting or modelling
  • KPI or metrics dashboard
  • Scheduled video review calls
  • Tax preparation or filing (no plan includes this)
  • Payroll processing coordination
  • Accounting system setup and chart of accounts
  • Books cleanup and catch-up, priced as a project
  • Sales tax filing coordination
  • Additional entity
  • Days 1–3: access granted, systems connected, kickoff questionnaire
  • Days 4–10: opening balances verified, chart of accounts reviewed
  • Days 11–14: first reconciliation and close calendar agreed
  • Typical go-live: 2 weeks from signed proposal, assuming books are current
  • Behind on books? Cleanup is scoped separately and adds 2–6 weeks
  • Move to Growth when you start being asked “why” instead of “how much”
  • Common trigger: your first real budget, or a board that wants commentary
  • Upgrade takes effect the following month, no re-onboarding
  • You can also add a single service à la carte instead of upgrading
Build my finance baseline

Scope: up to $50K monthly expenses

Most chosen fitGrowth

from$1,000/month
Best for
Teams with revenue who now need to understand and steer it, not just record it.
Stage
Roughly $500K–$5M revenue · under $200K monthly spend

You get books, insight and a forward view — and stop being the only one thinking about the numbers.

  • Everything in Essential, plus:
  • Accrual-basis accounting and revenue recognition
  • Monthly management report with written commentary
  • AP / AR management and ageing review
  • KPI tracking — MRR, burn, runway, margin
  • Budget vs actual with variance explanations
  • Monthly 30-minute video review
  • Slack or shared channel for async questions
  • Faster close: 7 business days
  • Controller-level second review of the close
  • Dedicated fractional CFO hours
  • Board-formatted reporting pack
  • Department or class-level P&L
  • Multi-entity consolidation
  • Tax preparation or filing
  • Financial modelling, priced per project
  • Executive KPI dashboard build
  • 13-week cash flow forecasting
  • Unit economics or pricing analysis
  • Fractional CFO hours, bought in blocks
  • Week 1: access, systems, kickoff and finance assessment
  • Week 2: chart of accounts refined, accrual policies agreed in writing
  • Week 3: KPI definitions locked, reporting template approved by you
  • Week 4: first close and first management report delivered
  • Typical go-live: 3–4 weeks from signed proposal
  • Move to Strategic when a board or investor starts setting the reporting agenda
  • Common trigger: a raise, a lender, or crossing roughly $5M revenue
  • Also triggered by needing department-level P&L to manage teams
  • Upgrade effective the following month, no re-onboarding
Get a fixed-price proposal

Scope: up to $200K monthly expenses

Strategic

from$2,000/month
Best for
Funded startups and SMBs answering to a board, a lender or an investor.
Stage
Roughly $2M–$10M revenue · under $500K monthly spend

You get a finance function that stands up to outside scrutiny, and a partner in the decisions.

  • Everything in Growth, plus:
  • Controller-level review of every close
  • Class tracking and department-level P&L
  • Board-ready monthly reporting pack
  • 5 hours of fractional CFO time per month
  • Rolling forecast maintained monthly
  • 13-week cash flow forecast
  • Fastest close: 5 business days
  • Multi-entity support, up to two entities
  • Quarterly strategic review session
  • Full-time or in-house CFO presence
  • Audit fieldwork or issuing an audit opinion
  • Tax preparation, filing or tax advisory
  • Legal, valuation or transaction advisory
  • Entities three and above, without a scope change
  • Complete fundraising finance package
  • Additional fractional CFO hours
  • Audit preparation and auditor liaison
  • Additional entities and consolidation
  • Diligence support and data-room build
  • Weeks 1–2: full finance assessment, controls and risk review
  • Weeks 2–3: chart of accounts, departments and entity structure set up
  • Weeks 3–4: board pack format agreed with you and your investors
  • Weeks 4–6: first close, first board pack, first strategic session
  • Typical go-live: 4–6 weeks from signed proposal
  • Above $500K monthly spend, we scope a custom engagement
  • Planning a full-time CFO hire? We write the role spec and hand over cleanly
  • We will tell you when in-house is cheaper than us — see the comparison below
  • No exit fee and no penalty for outgrowing us. That’s the intended outcome
Discuss finance leadership

Scope: up to $500K monthly expenses

The honest small print. All prices in USD and quoted as a starting point — your actual fee is confirmed in writing after a free 30-minute assessment, and depends on transaction volume, entity count and how current your books are.
One-time projects (modelling, dashboards, cleanup, fundraising packages, system setup) are quoted separately as flat fees.
We do not prepare or file tax returns — we maintain clean books and coordinate handover with your CPA or tax advisor.
Spending over $500K a month, or planning a transition to a full-time CFO? Ask about a custom engagement.
The real decision

You’re not choosing between accountants.
You’re choosing an operating model.

Three realistic ways to run finance at your stage. This is an honest comparison of the trade-offs — including the situations where we are the wrong answer.

DimensionDIY / founder-runFreelance bookkeeperBusiness Skill ForgeTraditional accountantIn-house finance hire
Typical monthly costYour time — the most expensive hour you have$300–$800$500–$2,000+, fixedFixed annual fee, billed in arrears$6,000–$15,000+ loaded
ScopeWhatever you can fit around running the companyData entry and reconciliationBooks through to strategic financeCompliance and year-end filingWhatever one person can cover
Seniority appliedYours, unspecialisedVaries, often juniorSenior review on every closeQualified, but rarely on your monthWhatever the budget bought
Interpretation of resultsYou are marking your own homeworkRarely includedWritten commentary every monthRetrospective, once a yearYes, if the hire is senior
Forecasting and modellingSpreadsheet that breaks quietlyUsually not offeredIncluded from Growth upwardNot usually offeredDepends entirely on the person
Cost predictabilityHidden — paid in opportunity costHourly, variableFixed, agreed in writingPredictable, plus ad-hoc chargesFixed salary plus benefits
Continuity riskTotal — it stops when you are busyHigh — one person, no coverDocumented process and workpapersLow, but slow to respondHigh — resignation stops everything
Time to productiveImmediate, then degrades1–2 weeks2–6 weeksWeeks per request2–4 months including hiring
Scales down cleanlyYesYesYes — 30 days’ noticeYesNo — redundancy cost and disruption
Better than us when…Volume is tiny and you only need categorisingYou need finance to grow with you without a hireFinance is a daily, in-person, full-time job

Cost ranges above are general market context for planning purposes, not quotes. Your actual figures will depend on your market, volume and scope.

Our standards, in writing

We’re early enough that we don’t have
a wall of client logos. So here’s what we do have.

We could fill this page with stock photos and invented quotes. Instead, here are eleven commitments that go into every engagement letter — enforceable, specific, and things a freelancer generally won’t put in writing.

01

Fixed fee, agreed before work starts

Your monthly number is set in the proposal and doesn’t move. If scope genuinely changes, we agree a new figure in writing first. No hourly billing, no surprise invoices.

02

A published close date

You know the exact business day your books close and your reports land. If we’re going to miss it, you hear from us before the deadline — not after.

03

One named contact

The same senior person every month. You never re-explain your business, and you never get handed to a rotating pool of juniors.

04

24-hour response, business days

Every email or message gets a substantive reply within one business day. If the full answer takes longer, you get an acknowledgement and a date.

05

Month to month, no lock-in

Cancel with 30 days’ notice. No annual contract, no auto-renewal trap, no exit fee. We re-earn the engagement every month.

06

You own your data, always

Your ledger sits in your subscription under your login. Workpapers, models and schedules are yours. If you leave, you get a complete handover pack — nothing withheld.

07

Confidentiality by default

An NDA is signed before we see a single number, whether or not you ask. We do not publish client names, logos, figures or screenshots — including on this page.

08

Written variance commentary

Numbers without explanation are just data. Every material variance gets a plain-English cause, an owner and a recommended action.

09

Documented methodology

Metric definitions, accounting policies and close procedures are written down and shared with you. Your finance function doesn’t live in one person’s head.

10

We’ll tell you when to stop paying us

If a plan is more than you need, or an in-house hire is genuinely cheaper for your situation, we say so. Recommending the wrong thing costs more than the fee is worth.

11

A straight answer on the first call

The assessment call ends with a written summary of what we found and what we’d do — whether or not you hire us. If we’re not the right fit, we’ll point you somewhere better.

Ask us to prove any of these

Bring this list to the assessment call. Every commitment on it appears in the engagement letter, and you’ll see the letter before you commit to anything.

Book the call →

Who does the work

Your books are handled by a senior practitioner
not a rotating team of juniors.

10+ years in practice

A decade of hands-on accounting, financial reconciliation and data analytics work — month-end close, multi-account reconciliation, financial reporting and analysis. The same rigour is applied directly to your books.

Built for how startups actually run

Remote and async-first, working inside the tools your team already uses. Reporting designed around the questions founders and boards actually ask, rather than a template inherited from a traditional practice.

Early-client attention

We’re deliberately taking on a small number of clients right now. That means founder-level attention, priority onboarding and direct access to the person doing the work — an advantage that disappears as we grow.

How we work

Seven steps from first call
to a finance function that runs itself.

No black box. You know what happens at every stage, what you need to provide, and what you get back.

01

Discovery call 30 minutes · free

You tell us what’s not working. We ask the questions that surface the real problem — which is often not the one you called about. No deck, no pitch.

You leave knowing whether we can help, and roughly what it would cost.

02

Finance assessment 2–4 days

With read-only access, we review your ledger, reconciliations, reporting and controls, and produce a short written diagnosis of what’s solid and what’s at risk.

You get the written assessment whether or not you hire us.

03

Proposal & scope 2 days

A written scope: exactly what’s included, what isn’t, the deliverable calendar, the fixed fee and the engagement letter with all eleven commitments in it.

What you see is what you pay. No hourly tracking, no scope-creep invoices.

04

Onboarding 1–2 weeks

Access, system connections, chart of accounts review, accounting policies agreed in writing, reporting format approved by you, and a close calendar published.

Your finance function is documented before it’s operated.

05

Books cleanup 2–6 weeks · if needed

If historicals are behind or unreliable, we reconstruct and reconcile every open period, then give you a clean, defensible cut-off date to run forward from.

Scoped and quoted separately, so you’re never surprised by it.

06

Monthly reporting Every month, on a fixed date

Close, reconcile, review, report. Statements plus written commentary, variances explained, KPIs updated, and a short call to walk you through what changed.

The rhythm your business plans around.

07

Strategic reviews Quarterly · Growth and Strategic

Step back from the month. Reforecast, pressure-test the plan, review pricing and unit economics, prepare the board narrative, and decide what changes next quarter.

Finance stops being a record of the past and starts shaping the next quarter.

Honest qualification

This works well for some businesses.
It’s a bad fit for others.

We’d rather you self-select out now than three months into an engagement neither of us enjoys.

A strong fit if you are…

  • A SaaS, tech, e-commerce, agency or digital business between pre-revenue and roughly $10M
  • Venture-backed, bootstrapped or lender-financed — with someone outside asking about the numbers
  • Comfortable working remotely and async, with scheduled calls rather than a desk in your office
  • Already on, or willing to move to, cloud accounting (QuickBooks Online or Xero)
  • Looking for one accountable partner rather than three separate contractors
  • Willing to make decisions from the reporting once you have it

Not a fit if you need…

  • Tax return preparation or filing — we don’t do it, and we’ll say so on the first call
  • Audit fieldwork or an audit opinion — we prepare you for auditors, we don’t replace them
  • Someone physically present in your office, or on your payroll
  • The cheapest possible option — a freelancer will beat us on price and we won’t try to match it
  • Desktop-only accounting software with no cloud path
  • Books left deliberately ambiguous, or reporting shaped to a predetermined conclusion
  • Legal, valuation, investment or transaction advice
Lower the risk of saying yes

Seven ways this is easy to reverse.

No long-term contractMonth to month, 30 days’ notice.

Fixed price, agreed firstIn the proposal before work starts.

No surprise invoicesScope changes are agreed in writing.

Your data stays yoursYour subscription, your login, always.

Easy transition inWe handle handover from your current accountant.

We work with your CPAWe prepare the year-end pack for them.

Clean offboardingFull handover pack, no exit fee, no friction.

Free written assessmentYou keep it whether or not you hire us.
Everything else

Questions founders actually ask
before they book a call.

Why outsource finance instead of hiring someone?

Below roughly $10M in revenue, the work is rarely a full-time job for one person — but it does need several different skill levels. A bookkeeper can’t build your forecast; a controller is overqualified for reconciliations; a CFO won’t do either.

Outsourcing gets you the right seniority applied to each task at a fraction of a loaded salary, with no hiring risk and no single point of failure. When finance genuinely becomes a full-time job, we’ll tell you — and help write the role spec.

How quickly can you onboard us?

Essential typically goes live in about two weeks from a signed proposal. Growth takes three to four weeks, and Strategic four to six, because more has to be agreed upfront — accrual policies, KPI definitions, board pack format.

If your books are significantly behind, cleanup is scoped as a separate project and adds two to six weeks depending on how many periods are open.

Can you clean up books that are months or years behind?

Yes, and it’s one of the most common ways engagements start. We reconstruct and reconcile each open period, document every adjusting entry with its rationale, and hand you a restated set of historicals plus a clean cut-off date.

Cleanup is always scoped and priced separately from the monthly fee, after we’ve seen the actual state of the ledger. You’ll never get a surprise cleanup invoice buried in a monthly bill.

Can you migrate us from our current accountant?

Yes. We handle the transition: access transfer, review of the prior period’s work, reconciliation of opening balances, and identification of anything that needs correcting before we take over. You get a written summary of what we found.

We don’t need your existing accountant’s cooperation to do this, though it’s smoother when we have it. We’ll never ask you to burn a relationship on our behalf.

What do you need from us to get started?

Access to your accounting file and bank feeds, a short kickoff questionnaire about how the business runs, and roughly two hours of a founder’s or operator’s time in the first fortnight.

After onboarding, the ongoing ask is small — a monthly review call and quick answers when we query a transaction we can’t classify from the record alone.

Which accounting software do you work in?

QuickBooks Online and Xero. Both are cloud-native, have solid integration ecosystems, and let you retain full ownership and access to your own file.

If you’re on desktop-only software with no cloud path, we’re likely not the right fit — and we’ll tell you that on the first call rather than three weeks in.

How does day-to-day communication work?

Async-first. Email on every plan, plus a shared Slack or messaging channel on Growth and Strategic. Every message gets a substantive reply within one business day; if the full answer needs longer, you get an acknowledgement and a committed date.

Scheduled video calls are monthly on Growth and Strategic, with a quarterly strategic session on top. We don’t hold meetings that could have been a written update.

Do you work with clients internationally?

Yes — we’re remote and async-first by design, so time zones aren’t a constraint. Calls are scheduled to overlap with your working day rather than ours.

What does matter is jurisdiction: we work to GAAP-aligned management reporting standards and coordinate with your local tax advisor for statutory and tax filings, which vary by country. Bring your specific jurisdiction to the assessment call and we’ll be direct about what we can and can’t cover.

Will I have the same person every month?

Yes. You get one named contact who owns your account. That’s a written commitment, not a nice intention.

Because methodology, policies and close procedures are documented rather than held in one head, continuity doesn’t depend on any individual being available on a given day — but you’re not being passed around.

Can you work alongside my existing CPA or tax advisor?

That’s the standard arrangement, and it’s how it’s designed to work. We maintain the books and management reporting; your CPA handles tax strategy and filings. We prepare the year-end package so their work is faster and cheaper.

Many CPAs prefer it — clean books mean less time spent reconstructing your year in March.

How do the monthly review meetings actually run?

You get the report pack at least 24 hours before the call, so the meeting isn’t spent reading. The call itself is 30 minutes: what changed, why, what it means for the next quarter, and what decisions are in front of you.

Every call ends with written follow-ups and owners. Nothing important lives only in a conversation.

Can I cancel at any time?

Yes — month to month with 30 days’ written notice. No annual contract, no auto-renewal trap, no cancellation fee, no penalty clause.

The 30 days exists so we can complete the current close and hand over cleanly, not to keep you paying while you disengage.

Why fixed pricing instead of hourly?

Hourly billing puts our incentives against yours. It rewards slow work, makes you hesitate before asking a question, and makes your finance cost unbudgetable.

A fixed fee means you can ask anything without watching a meter, we’re rewarded for working efficiently, and you can put a real number in your own forecast.

What happens if my business grows mid-engagement?

Normal growth within your scope band changes nothing — your fee stays fixed. If you cross a band (transaction volume, entity count, monthly spend), we flag it, explain what changed, and agree a new fee in writing before doing any additional work.

You will never receive an invoice for work you didn’t approve.

Do you handle tax preparation or filing?

No. Not on any plan, and we say so upfront rather than letting you find out later. We maintain clean, GAAP-aligned books and prepare a complete year-end package for your CPA or tax advisor.

If you don’t have one, we’ll help you scope what you need — but we won’t pretend to be it.

Can I buy a single service without a monthly plan?

Yes. Financial modelling, KPI dashboards, cleanup projects, health assessments, unit economics work, system setup and fundraising packages are all available as standalone flat-fee projects.

Plenty of clients start with one project and move to a monthly plan afterwards. There’s no obligation in either direction.

What if the assessment shows we don’t need you?

We tell you. If your current setup is working, or a cheaper option genuinely fits your stage better, that’s what the written assessment will say.

You keep the assessment either way. Recommending an engagement that doesn’t fit costs us far more in the long run than the fee is worth.

Who owns the data and the files?

You do, without qualification. Your accounting file sits in your own subscription under your own login — we work inside it as a user, we don’t hold it. Workpapers, schedules, models and dashboards are your property.

If you leave, you get a complete handover pack: file access, reconciliations, workpapers, models and process documentation. Nothing is held back as leverage.

How is our financial information kept confidential?

A mutual NDA is signed before we see any of your numbers, whether or not you ask for one. Access is granted at the minimum level needed and revoked on the day an engagement ends.

We do not publish client names, logos, figures, screenshots or case studies — which is exactly why every figure in the deliverable previews on this page is a placeholder.

What is your response time commitment?

One business day for a substantive reply to any message, on every plan. If the answer requires real analysis, you get an acknowledgement within that day plus a committed delivery date.

For anything genuinely urgent — a cash crunch, a diligence deadline — say so and it jumps the queue.

What happens if you make a mistake?

We tell you, before you find it. Errors get corrected, the adjusting entry is documented with its rationale, and we explain what changed in the process so it doesn’t recur.

Reconciliations and a senior review exist precisely to catch errors before they reach your reporting. When one gets through anyway, hiding it would be far more damaging than the error itself.

Can you support us through a fundraise?

Yes. The fundraising package covers cleaned historicals, a defensible three-to-five year projection model, a use-of-funds breakdown, a metrics summary and the financial narrative for your deck — plus a data-room checklist and structure.

To be clear about the boundary: we prepare the financial materials and support diligence. We are not brokers, we don’t make investor introductions, and we don’t advise on terms or valuation.

Can you prepare our board reports?

Yes — included from the Strategic plan, and available as an add-on to Growth. You get a board-ready pack in a consistent format every period: KPI scorecard, financials with commentary, cash and runway, hiring plan against target.

We also draft the investor update narrative and a list of the questions your board is most likely to ask, with prepared answers, sent to you before the meeting.

Can you help us prepare for an audit?

We prepare you for one — reconciliations tied out, schedules built, policies documented, workpapers organised, and liaison with the audit team during fieldwork. That’s an add-on to the Strategic plan.

We do not perform audits or issue opinions. That requires an independent audit firm, and independence is the entire point of the exercise.

What happens when we outgrow you?

Then the engagement worked. We help write the role spec for your first in-house finance hire, hand over documented processes and workpapers, and stay on during the transition if that’s useful.

No exit fee, no penalty, no attempt to talk you out of it. A clean exit is a better outcome for us than a client who resents staying.

Next step

Book a free 30-minute
finance assessment.

Bring your messiest question. We’ll tell you what we’d fix first, in what order, and what it would cost — in writing, whether or not you hire us.

  • 30 minutes, no deck, no pitch, no obligation
  • You leave with a written diagnosis of your current setup
  • A clear yes or no on whether we’re the right fit
  • A referral elsewhere if we’re not

Not ready to talk? Explore the free finance calculators, templates and articles first.