Article

Goodwill

August 22, 2026 · Aditya Gupta

Accounting

Goodwill is the excess of purchase price over the fair value of net identifiable assets acquired in a business combination — representing intangible value (brand, workforce, customer relationships, synergies). A company buying $100M of net assets for $150M creates $50M of goodwill on the buyer's balance sheet. Goodwill isn't amortized under GAAP (changed in 2001) but tested annually for impairment — write-downs can be massive (HP/Autonomy: $8.8B; AOL/Time Warner: $54B). Goodwill is the most subjective major balance sheet item. Heavy goodwill often signals serial acquisition strategy; impairment write-offs reveal which acquisitions destroyed value.

Accounting

Related terms

Back to the finance glossary