Article

Margin

August 22, 2026 · Aditya Gupta

Accounting

In accounting and business, margin generally refers to a profitability ratio expressed as a percentage of revenue. Gross margin (gross profit/revenue), operating margin (operating income/revenue), and net margin (net income/revenue) each tell different stories. In retail and product pricing, margin specifically means markup expressed as a percentage of selling price (vs. markup as percentage of cost). A product selling for $100 with $40 cost has a 60% margin or 150% markup. The terms 'margin' and 'markup' are often confused but produce different numbers — always clarify which is meant.

Accounting

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