Description
Service businesses have no inventory, so people assume their cash is simple — it’s the opposite. Revenue arrives in lumps while payroll goes out like clockwork, and that timing mismatch is why profitable agencies and firms run out of cash. This book hands you the one tool that fixes it — a 13-week cash flow forecast — plus how to forecast inflows and outflows, handle seasonality, run best/base/worst scenarios, and pull the right levers when cash is tight. Grounded in current data on how late clients actually pay. For agencies, consultancies, and any project-based service firm.
