Description
Pricing is the single fastest lever to profit you own: a 1% price increase drives roughly an 11% jump in operating profit — far more than cutting costs or chasing volume. This guide is a complete pricing system: know your true cost floor, escape the hourly trap, price to the value you create, package into good-better-best tiers, use pricing psychology ethically, raise your rates without losing your best clients, and run pricing as an ongoing discipline. For agencies, consultants, freelancers, and any service business that suspects it’s undercharging — because it almost certainly is.
