Description
About half of small businesses don’t survive five years, and roughly 82% of failures trace to cash-flow problems — not lack of profit. This manual is a structured checkup: read your five financial vital signs (liquidity, profitability, efficiency, solvency, and cash flow) the way a doctor reads a patient’s, spot trouble early, and act while it’s still fixable. Covers the three statements, the ratios that matter, the cash conversion cycle, the profit-vs-cash trap that kills profitable companies, warning-sign trends, and a quarterly diagnostic scorecard. No accounting degree required.
